An advertising shoot was carried out in the 16th arrondissement of Paris at the request of a hairdresser and make-up artist who had come to France to take part in the Paris Collection. The shooting equipment was a Sony α7R III and three single focal length lenses: a Sony 85mm F1.4 GM, a Sonnar T* FE 55mm F1.8 and a Sigma 35mm f1.4 Art. 1. Lighting controls light for sharp advertising photos. In portrait photography, it’s possible to create beautiful and impressive images using natural light alone, as in the case of a “commercial shoot commissioned by a team of hair and makeup artists participating in the Paris Collection.” But by controlling the light using lighting techniques, it’s possible to create a clear photographic expression that further emphasizes the subject’s presence. By accentuating the chiaroscuro of the background and the subject, the contrast can be moderately enhanced, creating a commercial photograph that stands out—in a positive way. The photo above was taken just before sunset at Place Trocadéro, in the 16th arrondissement of Paris, with the Eiffel Tower in the background. By moderately adjusting the background exposure using a strobe, I was able to capture a beautiful blue sky. I asked the model to walk through the scene to convey movement, but if I had photographed a walking scene with natural light alone at such a dark time of day, the image would normally have been blurry. But by using a strobe, the light emitted for a moment stops the … Continue reading Advertising photo in the 16th arrondissement of Paris – Studio Lazuli